7 MARKETING STRATEGIES FOR YOUR AUTOMOTIVE BUSINESS

The automotive industry is super-competitive! There are not only many brands and models to choose from but also dealers, retailers, and rental companies.

The value chain in the automotive industry has so many players, most of whom are in direct or indirect competition with one another.

As a player in the industry, having a strategic approach to your marketing is crucial for growth. As your guide to creating value for petrol heads and growing your business, this article focuses on how you can use marketing to build an impactful automotive industry in Ghana and beyond!

WHAT IS THE PURPOSE OF MARKETING

Business growth is built on the back of solid marketing management. As an automotive business in Ghana, it isn’t enough to just start a business. Having a comprehensive marketing plan will not only help you stand out but also help you generate the high revenue you never dreamt possible for your business. 

Marketing involves building valuable relationships that create value for both parties. As a business, you need to develop that relationship with your ideal customer. This could be either someone looking to buy a vehicle, repair or maintain their current one, or looking for spare parts. Strong marketing is the way to growth regardless of which part of the value chain you fit in. 

TOP 7 MARKETING STRATEGIES FOR THE AUTOMOTIVE INDUSTRY

Here are seven solid marketing strategies for the modern business that will help you start to achieve your audacious goals. 

1. HAVE A MODERN, FUNCTIONAL, AND MOBILE-FRIENDLY WEBSITE

A website is now an essential business startup requirement. The world is a digital village; if you want to get closer to your ideal clients, get a functional and friendly website!

2. BE PRESENT ON SOCIAL MEDIA

There are billions of people on social media worldwide and millions in Ghana! Think about ways you can get closer to them on social media. Imagine being able to convert a small percentage of users to become customers!

3. CREATE QUALITY CONTENT (FREE VALUE)

Content is now a currency thanks to the ever-growing webspace. Being on social media or having a responsive and engaging website isn’t enough. Creating content will give you visibility on social media and search engines. 

4. BUILD GOOD REVIEWS ON GOOGLE MY BUSINESS

Millions of Ghanaians daily use Google, and some of them will be looking for the best automotive business in town. So, build a good portfolio, have excellent reviews, and ensure your services and products are well listed to gain free publicity on Google. 

5. OFFER EXCITING SALES, DEALS AND PROMOS

Everyone loves FREE stuff. And deals and promos are similar to giving away gifts for pricey items. So make people happy to buy from you, and they will tell everyone about you. 

6. INVEST IN DATABASE MARKETING

Database marketing involves building a database of current and potential clients. Your database should maintain an active profile on these people so you can personalize your marketing, such as promos and deals to them as individuals. For example, one person may appreciate free after services while another may enjoy a discount. 

7. PARTICIPATE IN INDUSTRY EVENTS

Partaking in car events locally is a way to meet your direct target market in person. You can build your database by collecting contacts and other details you need to make good offers to them through email, SMS, and other marketing tactics. 

Running an automotive business is not unlike other businesses, such as a consultancy; they all require marketing! And if you want to dominate the industry, it is time to turbocharge!