Going off Road in our Car of the Month – the Mitsubishi Outlander
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- March 15, 2023
Digital marketing uses digital and internet tools to promote brands, products, and services. Whereas traditional legacy media offer a one-sided channel to consumers, digital marketing tools allow you to communicate with and receive feedback from your fans in real-time.Â
You can gauge user perceptions about supercars, for instance, and address them in time; this gives you a chance to control the narrative, answer questions and build brand authority.
Digital marketing offers many advantages for a car dealership. Here are five reasons you should build an online presence for your car business.
A Google thinkpiece indicated that up to 95% of car buyers researched brands online before making a purchase. Being online, therefore, builds brand awareness and boosts sales.
People buy cars from dealers with expertise. For example, by sharing expert opinions on CVTs vs automatic transmissions and educating users online about their impact on driving experience, your fans will soon associate your brand with transmissions. They will be more willing to seek your services and buy from you as they believe in your expertise.
Having an online presence puts you one gear ahead of the competition. While others rely on local visitors, your website and social media accounts serve as pitstops for car buyers worldwide. You also learn what fans think about your competition and can devise strategies to beat them at their own races.
A brick-and-mortar showroom can hold only so many customers and a few muscle cars. A website and social media accounts can accommodate thousands of clients at a time. You can also publish videos on the concept of crab steering – a special feature that allows all four wheels to turn in the same direction and angle so the car drives diagonally. With online tools, it is possible to boost spare parts sales too.
Fans can easily share videos of your car detailing services for example, with one click. With reviews available online, vintage car enthusiasts will quickly make a choice on where to maintain the exterior of their vehicle. You will find more success if your wax polish comes with glowing recommendations.
There are many internet tools available for auto dealerships. Here are three ways to leverage digital marketing in building your car business
As a car dealer, your website is your most prized digital channel. It serves as a window for clients into your shop. Available 24/7 to anyone with an internet connection, your website extends your brand to collectors worldwide. Use SEO (Search Engine Optimization) tools to improve retention and analyse data to see how visitors interact with your content.
Social media is where fans congregate. One can share performance car video content on TikTok and Instagram to attract petrolheads. LinkedIn, meanwhile, is where to establish thought leadership on hybrid engines among buyers while networking with other business executives.
Email marketing allows you to share content and products with subscribers via their inboxes. An email provides a closed space to interact with drivers without distractions. By using the right email marketing campaign, it is possible to sell multiple times to clients.
Digital marketing offers many opportunities for car dealerships. It lets you control the narrative about your business while engaging with your fans. Click [here] to learn about building your dealership.
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